A marketing agency in Berwyn is priced on adjusted seller’s discretionary earnings after a buyer compares this book to Cicero — not on a statewide rumor multiple. CBS-1 (10 business days) plus Cook County’s 45-day local notice; Chicago’s 45-day city notice only if this business also operates in the city. The statewide marketing agencies playbook is on the industry hub; this page is the Berwyn file. Confidential sale. No upfront listing fee.
Confidential • No upfront fees • Illinois statewide
Berwyn market
Selling a marketing agency in Berwyn
A marketing agency in Berwyn is priced on adjusted seller’s discretionary earnings after a buyer compares this book to Cicero — not on a statewide rumor multiple. CBS-1 (10 business days) plus Cook County’s 45-day local notice; Chicago’s 45-day city notice only if this business also operates in the city. The statewide marketing agencies playbook is on the industry hub; this page is the Berwyn file.
Berwyn is a dense bungalow-belt Cook city on Cermak and Roosevelt — Depot District dining and two-flat neighborhoods, not Oak Park’s historic-district brand.
Cermak retail and the Depot District draw local and Chicago-west buyers. Cook notices apply. A bilingual customer book is common; it transfers with the staff, not the logo. Do not sell this as Cicero industry or Oak Park architecture — it is a tight residential city with a real restaurant row.
Berwyn has about 56,657 residents in Cook County, inside the Chicago-Naperville-Elgin area. Nearby markets buyers already compare this book to include Cicero, Oak Park. That comparison changes who shows up: a buyer who will drive from Cicero is not the same buyer who will fly in from a coastal platform.
Planning facts
Typical multiple
3x–6x SDE
Typical timeline
6–12 months
SBA eligible
Often — confirm
County
Cook County
Population
56,657
Metro
Chicago-Naperville-Elgin
Nearby comps
Cicero, Oak Park
Closing clock
CBS-1 (10 business days) plus Cook County’s 45-day local notice; Chicago’s 45-day city notice only if this business also operates in the city
Cook County and the City of Chicago add 45-day bulk-sale notices on top of Illinois Form CBS-1 (10 business days). That calendar is longer than most downstate businesses.
Buyer density is the highest in Illinois. Confidential outreach matters more here than a public ad on a recognizable storefront.
Berwyn demand for marketing agencies is the customer list and the license path — not the Census population figure. About 56,657 residents is context for who already lives in the trade area. It is not a sale price.
Marketing Agency in Berwyn
What a Berwyn buyer will underwrite on this marketing agency
Buyers comparing a marketing agency in Berwyn to shops in Cicero, Oak Park will underwrite the customer list, the lease, and who holds the license — not a shared Cook County multiple.
Marketing Agencies statewide typically plan around 3x–6x SDE and a 6–12 months process when books and the lease are ready. That is a planning range, not a price for this Berwyn shop. Buyers here usually argue recurring retainer revenue, client concentration, team retention, proprietary capabilities.
Closing clock for this Berwyn file: CBS-1 (10 business days) plus Cook County’s 45-day local notice; Chicago’s 45-day city notice only if this business also operates in the city. License path: No statewide marketing license. The industry hub teaches the statewide rule. This URL is the Berwyn application of it.
In a suburb like Berwyn, larger agencies, strategic acquirers, pe-backed platforms are the names that usually appear on the NDA list. A buyer who will drive from Cicero is not the same buyer who will fly in from a coastal platform.
Buyer pool
Who buys a marketing agency in Berwyn
Cook has the deepest Illinois buyer pool: SBA owner-operators, PE home-services and healthcare platforms, and strategics who already have a Chicago route. Density is an asset and a leak risk. Employees and landlords hear rumors faster here than in a downstate county. Confidential outreach is the default, not a listing-site photo of a recognizable storefront.
Illustration: a 12-person B2B agency in Chicago with eight retainer clients, the founder still on every weekly, and 30 percent of revenue in one SaaS account. Not a closed sale.
A marketing agency whose customers already sit in Cicero, Oak Park is a larger business than one that stops at the Berwyn city limit. Tell the truth about the route. Buyers will map it.
SDE recast
How a buyer will read the books on this Berwyn marketing agency
Agency recasts on retainer MRR after a market-rate account lead, not a single campaign year. Add back owner-rainmaker compensation, then pull pass-through media and any contractor farm that is really 1099 friends. Client concentration above ~25 percent is a haircut, not a logo slide. A 3x–6x SDE band is for contracted retainers that survive the founder leaving lunch.
Illustration only — not a quote for any Berwyn shop. A marketing agency whose tax return shows $129,000 of net profit is not worth $129,000 × a rumor multiple.
Add back the owner’s $76,000 W-2 and payroll tax, $26,500 of discretionary benefits, $12,500 of accepted one-time cost, and $16,000 of personal expenses that a buyer will not run. Then subtract $60,000 of replacement labor if the owner still diagnoses, sells, or closes the books.
Adjusted seller’s discretionary earnings are $200,000. At the planning range 3.0x–6.0x, enterprise value is $600,000 to $1,200,000. Mid-range 4.50x is $900,000 before debt, working capital, holdback, and tax. A Berwyn buyer will argue the multiple after they ride with the staff and read the lease.
At 4.50 times $200,000 of seller’s discretionary earnings, enterprise value is $900,000 before debt, working capital, holdback, and tax. That is the planning conversation. It is not a listing-site guess.
SDE line items
Reported net profit (tax return, not the marketing P&L)
+ Interest expense
+ Income taxes (not payroll, sales, or property tax)
+ Depreciation and amortization
+ Owner W-2, bonuses, and payroll taxes on the owner
+ Discretionary owner benefits that a buyer will not keep (auto, personal travel, family on payroll with no role)
+ Accepted one-time or non-recurring expenses
− Market-rate replacement labor for owner work that will not transfer
= Seller’s Discretionary Earnings (SDE)
Illustration recast for a Berwyn marketing agency — not a quote
Net profit
$129,000
Owner W-2
$76,000
Benefits
$26,500
One-time
$12,500
Personal
$16,000
Replacement labor (subtract)
−$60,000
Recast SDE
$200,000
Planning EV at 4.50x
$900,000
Recast Seller’s Discretionary Earnings, then apply a planning multiple for marketing agencies.
Replacement labor is subtracted. This is a planning tool, not an appraisal.
Recast SDE—
Planning enterprise value—
Before debt, working-capital peg, holdback, and tax. Educational only.
Enter your annual Seller's Discretionary Earnings (SDE) — your net profit plus owner's salary and any personal expenses run through the business — to estimate a range.
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This is an estimate for planning purposes only. Actual value depends on lease terms, asset quality, customer concentration, and current market conditions. Request a professional valuation for a precise number.
Cook County adds a local bulk-sale notice on top of Illinois Form CBS-1. File the Cook County notice at least 45 days before transfer with the sales contract (revenuecompliance@cookcountyil.gov). City of Chicago businesses also file a Chicago Department of Finance bulk-sales notice at least 45 days out under Municipal Code 3-4-140, covering city taxes and Title 4 licenses. State CBS-1 is still due at least 10 business days before closing. Miss a local clock and the buyer can inherit tax or license debt.
No statewide marketing license. If they place insurance, mortgage, or healthcare advertising, those verticals add their own claim rules. Illinois does not transfer client contracts by logo change — assignment clauses and personal guarantees sit in the MSAs. The “book” is the contracts and the team, not the Instagram.
Labor and lease
What has to keep working on Monday after close in Berwyn
For a marketing agency in Berwyn, the first labor question is: Written retainers with assignment paths.
Leases are the deal killer more often than the multiple. Loop, River North, and neighborhood retail have assignment clauses, kick-out rights, and renewal politics that collar-county industrial shops rarely see. CTA-adjacent and parking-constrained sites change buyer type. Labor is union-aware in several trades and hospitality crews turn over faster than downstate.
Cook is not one market. A bungalow-belt repair shop, a South Side contractor, and a Near North concept do not share a “Chicago premium.” O’Hare, the lakefront, and the expressway grid concentrate customers and also concentrate competing buyers. Price the business, not the skyline.
Diligence
What a serious marketing agency buyer will open
Levers that move the multiple in this vertical: Written retainers with assignment paths; Account leads who stay and already own the weekly; Low client concentration; Revenue that is fees, not pass-through media; IP and ad-account control the buyer can keep Monday.
Have these ready before anyone hears the name of the Berwyn business: Retainer versus project mix and remaining MSA term; Client concentration and who holds the relationship; W-2 team versus 1099 farm and utilization; Pass-through media as a share of revenue; IP ownership of creative, pixels, and ad accounts; Non-solicits that Illinois will actually enforce.
Buyer tool
SBA payment sketch for a Berwyn marketing agency buyer
Most Illinois owner-operator acquisitions use SBA 7(a). This is a payment sketch, not an approval.
SBA 7(a) loans are the most common financing for business acquisitions. Estimate your monthly payment and required down payment based on the purchase price.
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This calculator provides estimates for planning purposes only. Actual SBA loan terms depend on your credit profile, the specific lender, and current market conditions. Contact us to connect with SBA-approved lenders in Illinois.
Sale steps
How to prepare a Berwyn marketing agency for sale
Recast this Berwyn marketing agency. Start with the tax return. Add owner pay. Subtract replacement labor if the seller still does the work a Berwyn buyer must hire. Do not treat a spike year as the new normal.
Name who can operate on Monday. List every credential that lets this marketing agency pull a permit or see a patient in Berwyn, and whether that person stays. Personal licenses do not transfer with the assets.
Tell the truth about the Berwyn trade area. Map customers against neighboring towns. Buyers will. A book that already covers those towns is larger than a book that stops at the Berwyn limit.
Open the lease and the labor file. Remaining term and assignment in Cook County. Whether the crew can run without the seller living eight minutes away.
Calendar the notices that apply here. CBS-1 (10 business days) plus Cook County’s 45-day local notice; Chicago’s 45-day city notice only if this business also operates in the city. Start them at letter of intent, not the week of funding.
Read the statewide playbook, then talk. The Illinois marketing agencies hub is the statute and recast teaching. This page is the Berwyn file. Confidential consult — no upfront listing fee.
Answers for owners and buyers in Cook County, including local closing steps.
Illinois marketing agencies typically sell for 3x–6x SDE. Recurring retainer revenue, client concentration, team retention, and proprietary capabilities or methodologies are the primary value drivers.
Buyers discount agencies heavily if a single client represents more than 25–30% of revenue. Diversifying your client base before selling — even over 12–18 months — can meaningfully increase your multiple.
Recurring retainer revenue, a strong team with client relationships, proprietary processes or technology, industry specialization, and clean, well-documented financials all add value. Buyers are acquiring a revenue stream, not just a client list.
Key employee retention bonuses, employment agreements, and in some cases equity participation are used to retain critical team members. We structure transitions to protect the people that make the agency valuable.
Most Illinois marketing agency sales close within 6–12 months. Agencies with recurring revenue and organized financials attract buyers more quickly.
Illinois Form CBS-1 is due at least 10 business days before an asset sale. Cook County and the City of Chicago each add a 45-day local notice when the sale meets their rules. Ask counsel which notices apply to this Berwyn company.
Berwyn sits in the deepest Illinois buyer pool: owner-operators, neighboring shops, and platforms that already cover Cook County. Density is why a public listing leaks. Start with confidential outreach.
No. The planning multiple for marketing agencies is a statewide starting point, not a Berwyn appraisal. Buyers in Cook County still adjust seller’s discretionary earnings, then argue the lease, licenses, labor, and owner dependency.
Service Area
Marketing Agency Brokerage Near Berwyn
We serve marketing agencies owners and buyers across Cook County and the surrounding region.