Selling a barbershop in Evanston
A barbershop in Evanston is priced on adjusted seller’s discretionary earnings after a buyer compares this book to Chicago — not on a statewide rumor multiple. CBS-1 (10 business days) plus Cook County’s 45-day local notice; Chicago’s 45-day city notice only if this business also operates in the city. The statewide barbershops playbook is on the industry hub; this page is the Evanston file.
Evanston is the North Shore college city on the lake: Northwestern University, a downtown on Sherman and Church, and CTA/Metra density that Skokie and Wilmette do not replicate.
Campus and lakefront leases, student-year seasonality, and Northwestern-adjacent professional demand define the business. A Dempster or Central Street neighborhood shop is not a downtown restaurant. Buyers who want “North Shore” still have to underwrite university-town liquor and landlord politics — this is not Old Orchard retail.
Evanston has about 74,486 residents in Cook County, inside the Chicago-Naperville-Elgin area. Nearby markets buyers already compare this book to include Chicago, Skokie, Niles, Glenview. That comparison changes who shows up: a buyer who will drive from Chicago is not the same buyer who will fly in from a coastal platform.