A food truck in Geneseo is priced on adjusted seller’s discretionary earnings after a buyer compares this book to Moline — not on a statewide rumor multiple. Illinois CBS-1 (10 business days). Iowa buyers still close an Illinois company on Illinois notices. The statewide food trucks playbook is on the industry hub; this page is the Geneseo file. Confidential sale. No upfront listing fee.
Confidential • No upfront fees • Illinois statewide
Geneseo market
Selling a food truck in Geneseo
A food truck in Geneseo is priced on adjusted seller’s discretionary earnings after a buyer compares this book to Moline — not on a statewide rumor multiple. Illinois CBS-1 (10 business days). Iowa buyers still close an Illinois company on Illinois notices. The statewide food trucks playbook is on the industry hub; this page is the Geneseo file.
Geneseo is an I-80 Henry County town with a preserved Victorian downtown and Quad Cities commuters — household and Main Street, not Kewanee’s industrial grid.
I-80 access and a walkable downtown attract a different buyer than Kewanee. Commuter households support services; they also shop in Moline. Do not blend the two Henry County cities on one CIM. Tourism weekends are a side story unless the register shows them.
Geneseo has about 6,619 residents in Henry County, inside the Geneseo area. Nearby markets buyers already compare this book to include Moline, Rock Island, Kewanee. That comparison changes who shows up: a buyer who will drive from Moline is not the same buyer who will fly in from a coastal platform.
Planning facts
Typical multiple
1.5x–2.5x SDE
Typical timeline
3–8 months
SBA eligible
Usually conventional
County
Henry County
Population
6,619
Metro
Geneseo
Nearby comps
Moline, Rock Island, Kewanee
Closing clock
Illinois CBS-1 (10 business days). Iowa buyers still close an Illinois company on Illinois notices
Rock Island and Henry County shops sit on a bi-state labor and customer market. Iowa buyers still close an Illinois company on Illinois notices.
CBS-1, municipal licenses, and the lease are the Illinois work even when the trucks already cross the river.
Geneseo demand for food trucks is the customer list and the license path — not the Census population figure. About 6,619 residents is context for who already lives in the trade area. It is not a sale price.
Food Truck in Geneseo
What a Geneseo buyer will underwrite on this food truck
Food and liquor in Geneseo close on the lease and the local board as often as they close on prime cost. Henry County health and — if the room pours — local-control liquor are Geneseo clocks, not a statewide multiple. Neighbors already compare this room to Moline, Rock Island, Kewanee.
Food Trucks statewide typically plan around 1.5x–2.5x SDE and a 3–8 months process when books and the lease are ready. That is a planning range, not a price for this Geneseo shop. Buyers here usually argue route/event contracts, vehicle condition, equipment, social media following.
Closing clock for this Geneseo file: Illinois CBS-1 (10 business days). Iowa buyers still close an Illinois company on Illinois notices. License path: Chicago Mobile Food Vendor licenses (and the associated commissary and parking rules) are famously specific and do not automatically transfer with the truck title. The industry hub teaches the statewide rule. This URL is the Geneseo application of it.
Geneseo is a small town market. The first serious call is often an owner-operator from Moline, Rock Island, Kewanee, not a platform that needs $2 million of earnings to pay for diligence. Financing is usually a conventional bank or private capital.
Buyer pool
Who buys a food truck in Geneseo
Quad Cities and I-80 operators.
Illustration: a single permitted truck working the West Loop and a suburban office park two days a week, commissary in a shared kitchen, seller cooking every service. Not a closed sale.
A food truck whose customers already sit in Moline, Rock Island, Kewanee is a larger business than one that stops at the Geneseo city limit. Tell the truth about the route. Buyers will map it.
SDE recast
How a buyer will read the books on this Geneseo food truck
Food-truck recasts on repeat vending locations and contracted office parks, not a festival weekend. Add back owner-cook hours, then pull event-only spikes and any second truck that sat. Vehicle capex and commissary rent are not optional. A 1.5x–2.5x SDE band is planning language for a thin, operator-dependent asset — not a restaurant multiple.
Illustration only — not a quote for any Geneseo shop. A food truck whose tax return shows $95,000 of net profit is not worth $95,000 × a rumor multiple.
Add back the owner’s $34,000 W-2 and payroll tax, $23,500 of discretionary benefits, $14,500 of accepted one-time cost, and $10,500 of personal expenses that a buyer will not run. Then subtract $72,000 of replacement labor if the owner still diagnoses, sells, or closes the books.
Adjusted seller’s discretionary earnings are $105,000. At the planning range 1.5x–2.5x, enterprise value is $157,500 to $262,500. Mid-range 2.00x is $210,000 before debt, working capital, holdback, and tax. A Geneseo buyer will argue the multiple after they ride with the staff and read the lease.
At 2.00 times $105,000 of seller’s discretionary earnings, enterprise value is $210,000 before debt, working capital, holdback, and tax. That is the planning conversation. It is not a listing-site guess.
SDE line items
Reported net profit (tax return, not the marketing P&L)
+ Interest expense
+ Income taxes (not payroll, sales, or property tax)
+ Depreciation and amortization
+ Owner W-2, bonuses, and payroll taxes on the owner
+ Discretionary owner benefits that a buyer will not keep (auto, personal travel, family on payroll with no role)
+ Accepted one-time or non-recurring expenses
− Market-rate replacement labor for owner work that will not transfer
= Seller’s Discretionary Earnings (SDE)
Illustration recast for a Geneseo food truck — not a quote
Net profit
$95,000
Owner W-2
$34,000
Benefits
$23,500
One-time
$14,500
Personal
$10,500
Replacement labor (subtract)
−$72,000
Recast SDE
$105,000
Planning EV at 2.00x
$210,000
Recast Seller’s Discretionary Earnings, then apply a planning multiple for food trucks.
Replacement labor is subtracted. This is a planning tool, not an appraisal.
Recast SDE—
Planning enterprise value—
Before debt, working-capital peg, holdback, and tax. Educational only.
Enter your annual Seller's Discretionary Earnings (SDE) — your net profit plus owner's salary and any personal expenses run through the business — to estimate a range.
$
1x3.0x8x
Estimated Value Range—to—
This is an estimate for planning purposes only. Actual value depends on lease terms, asset quality, customer concentration, and current market conditions. Request a professional valuation for a precise number.
Henry (Kewanee, Geneseo) uses state CBS-1. I-80 Geneseo businesses differ from Kewanee industrial businesses.
Chicago Mobile Food Vendor licenses (and the associated commissary and parking rules) are famously specific and do not automatically transfer with the truck title. Suburban and downstate towns each issue their own mobile-food permits. County health stickers sit on the truck and the commissary agreement. The truck title, fire suppression, and propane certifications are part of the license stack.
Labor and lease
What has to keep working on Monday after close in Geneseo
For a food truck in Geneseo, the first labor question is: Contracted weekday slots, not festival luck.
Geneseo is a commuter/I-80 town; Kewanee is a small industrial city. Do not blend the books.
East of the Quad Cities. Seller financing common outside Geneseo retail.
Diligence
What a serious food truck buyer will open
Levers that move the multiple in this vertical: Contracted weekday slots, not festival luck; A transferable Chicago or municipal mobile license; Truck mechanical and suppression condition; Commissary that a buyer can keep; A concept that is not only the seller’s personality.
Have these ready before anyone hears the name of the Geneseo business: Title, mileage, hood suppression, generator, and propane file; Commissary contract assignability and health stickers; Chicago or municipal mobile-food license transfer path; Standing office-park or brewery slots versus festival-only income; Social following that is the seller’s face versus the concept; Whether a second permitted truck is real capacity or a parts donor.
Sale steps
How to prepare a Geneseo food truck for sale
Recast this Geneseo food truck. Start with the tax return. Add owner pay. Subtract replacement labor if the seller still does the work a Geneseo buyer must hire. Do not treat a spike year as the new normal.
Name who can operate on Monday. List every credential that lets this food truck pull a permit or see a patient in Geneseo, and whether that person stays. Personal licenses do not transfer with the assets.
Tell the truth about the Geneseo trade area. Map customers against neighboring towns. Buyers will. A book that already covers those towns is larger than a book that stops at the Geneseo limit.
Open the lease and the labor file. Remaining term and assignment in Henry County. Whether the crew can run without the seller living eight minutes away.
Calendar the notices that apply here. Illinois CBS-1 (10 business days). Iowa buyers still close an Illinois company on Illinois notices. Start them at letter of intent, not the week of funding.
Read the statewide playbook, then talk. The Illinois food trucks hub is the statute and recast teaching. This page is the Geneseo file. Confidential consult — no upfront listing fee.
Answers for owners and buyers in Henry County, including local closing steps.
Buyers start with seller’s discretionary earnings, then apply a planning range around 1.5x–3x SDE. That is a statewide starting point, not an appraisal. The lease, licenses, and how much of the book depends on the owner move the number more than a rumor multiple.
Most prepared Main Street sales take about six to twelve months. Clean books and an assignable lease help. License transfers and landlord consent are what add weeks.
Commissary agreements, city vending permits, and health licenses are local. They do not ride with the VIN. A Chicago truck and a downstate fair route are different permit desks.
Only part of it. Buyers pay for permits, the commissary, and repeat stops. A titled truck with no transferable spots is an asset sale, not a going-concern multiple.
Yes. Buyers sign a non-disclosure agreement before they see the name. Your staff should not learn the sale from a listing photo. Key people may hear near a signed letter of intent.
Most Geneseo asset sales file Illinois Form CBS-1 at least 10 business days before closing. Henry County does not use Chicago’s 45-day city notice unless the business also operates there. Municipal licenses and the lease still need their own calendar.
The first serious call in Geneseo is usually an owner-operator or a neighboring shop, not a coastal fund. Henry County buyers already know the trade area. Seller financing and a clean lease matter more than a headline multiple.
No. The planning multiple for food trucks is a statewide starting point, not a Geneseo appraisal. Buyers in Henry County still adjust seller’s discretionary earnings, then argue the lease, licenses, labor, and owner dependency.
Service Area
Food Truck Brokerage Near Geneseo
We serve food trucks owners and buyers across Henry County and the surrounding region.