A insurance agency in Gurnee is priced on adjusted seller’s discretionary earnings after a buyer compares this book to Waukegan — not on a statewide rumor multiple. Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. The statewide insurance agencies playbook is on the industry hub; this page is the Gurnee file. Confidential sale. No upfront listing fee.
Confidential • No upfront fees • Illinois statewide
Gurnee market
Selling a insurance agency in Gurnee
A insurance agency in Gurnee is priced on adjusted seller’s discretionary earnings after a buyer compares this book to Waukegan — not on a statewide rumor multiple. Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. The statewide insurance agencies playbook is on the industry hub; this page is the Gurnee file.
Gurnee is the Lake County tourism interchange: Gurnee Mills, Six Flags Great America, and I-94 outlets — visitor traffic on top of a residential village.
Outlet and theme-park seasonality belongs in the recast. Franchise and mall landlords control more leases here than in Libertyville’s downtown. Great Lakes Naval Station is nearby payroll, not this village’s identity. A household HVAC book and a Mills-adjacent restaurant are two sales.
Gurnee has about 31,295 residents in Lake County, inside the Chicago-Naperville-Elgin area. Nearby markets buyers already compare this book to include Waukegan, Libertyville, Round Lake. That comparison changes who shows up: a buyer who will drive from Waukegan is not the same buyer who will fly in from a coastal platform.
Planning facts
Typical multiple
1.5x–2.5x Annual Revenue
Typical timeline
6–12 months
SBA eligible
Often — confirm
County
Lake County
Population
31,295
Metro
Chicago-Naperville-Elgin
Nearby comps
Waukegan, Libertyville, Round Lake
Closing clock
Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago
DuPage, Lake, Kane, Will, McHenry, Kendall, and neighboring collar shops sell on household density and the I-88, I-90, I-94, and I-55 corridors.
There is no Chicago 45-day city notice unless the business also operates in Chicago. Buyers still compare this suburb to the next one on the same highway.
Gurnee demand for insurance agencies is the customer list and the license path — not the Census population figure. About 31,295 residents is context for who already lives in the trade area. It is not a sale price.
Insurance Agency in Gurnee
What a Gurnee buyer will underwrite on this insurance agency
A insurance agency in Gurnee is retention and re-papered appointments or a signing credential — not a contest year. Households and commercial accounts already compare Gurnee to Waukegan, Libertyville, Round Lake. Confidential outreach matters; employees commute and talk.
Insurance Agencies statewide typically plan around 1.5x–2.5x Annual Revenue and a 6–12 months process when books and the lease are ready. That is a planning range, not a price for this Gurnee shop. Buyers here usually argue renewal retention rate, book diversification (p&c, life, health), carrier appointments, staff retention.
Closing clock for this Gurnee file: Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. License path: IDFPR insurance producer licenses are personal. The industry hub teaches the statewide rule. This URL is the Gurnee application of it.
In a suburb like Gurnee, larger agencies, private equity, producers looking to buy a book are the names that usually appear on the NDA list. A buyer who will drive from Waukegan is not the same buyer who will fly in from a coastal platform.
Buyer pool
Who buys a insurance agency in Gurnee
Split buyer pool: North Shore and Libertyville businesses attract SBA and strategics who want household income; Waukegan and industrial I-94 businesses attract operator and logistics buyers. Great Lakes Naval Station and tourism along the lake change seasonality for some retail and hospitality books.
Illustration: an independent P&C agency in Bloomington with three carrier appointments, 88 percent renewal retention, and a selling producer who still handles the commercial accounts. Not a closed sale.
A insurance agency whose customers already sit in Waukegan, Libertyville, Round Lake is a larger business than one that stops at the Gurnee city limit. Tell the truth about the route. Buyers will map it.
SDE recast
How a buyer will read the books on this Gurnee insurance agency
Agency buyers still quote many books at 1.5x–2.5x revenue; this business uses a 3x–5x SDE planning band so it can sit next to other Main Street recasts. Recast commission after a market-rate producer if the seller still owns the relationships. Pull contingency bonuses that will not repeat and any personal book that walks. Retention is the earnings quality, not last year’s new-business contest.
Illustration only — not a quote for any Gurnee shop. A insurance agency whose tax return shows $277,000 of net profit is not worth $277,000 × a rumor multiple.
Add back the owner’s $95,000 W-2 and payroll tax, $10,500 of discretionary benefits, $1,000 of accepted one-time cost, and $12,000 of personal expenses that a buyer will not run. Then subtract $70,000 of replacement labor if the owner still diagnoses, sells, or closes the books.
Adjusted seller’s discretionary earnings are $325,000. At the planning range 3.0x–5.0x, enterprise value is $975,000 to $1,625,000. Mid-range 4.00x is $1,300,000 before debt, working capital, holdback, and tax. A Gurnee buyer will argue the multiple after they ride with the staff and read the lease.
At 4.00 times $325,000 of seller’s discretionary earnings, enterprise value is $1,300,000 before debt, working capital, holdback, and tax. That is the planning conversation. It is not a listing-site guess.
SDE line items
Reported net profit (tax return, not the marketing P&L)
+ Interest expense
+ Income taxes (not payroll, sales, or property tax)
+ Depreciation and amortization
+ Owner W-2, bonuses, and payroll taxes on the owner
+ Discretionary owner benefits that a buyer will not keep (auto, personal travel, family on payroll with no role)
+ Accepted one-time or non-recurring expenses
− Market-rate replacement labor for owner work that will not transfer
= Seller’s Discretionary Earnings (SDE)
Illustration recast for a Gurnee insurance agency — not a quote
Net profit
$277,000
Owner W-2
$95,000
Benefits
$10,500
One-time
$1,000
Personal
$12,000
Replacement labor (subtract)
−$70,000
Recast SDE
$325,000
Planning EV at 4.00x
$1,300,000
Recast Seller’s Discretionary Earnings, then apply a planning multiple for insurance agencies.
Replacement labor is subtracted. This is a planning tool, not an appraisal.
Recast SDE—
Planning enterprise value—
Before debt, working-capital peg, holdback, and tax. Educational only.
Enter your annual Seller's Discretionary Earnings (SDE) — your net profit plus owner's salary and any personal expenses run through the business — to estimate a range.
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1x3.0x8x
Estimated Value Range—to—
This is an estimate for planning purposes only. Actual value depends on lease terms, asset quality, customer concentration, and current market conditions. Request a professional valuation for a precise number.
Lake County closings use state CBS-1 plus municipal licenses (Waukegan, Gurnee, Libertyville, and North Shore villages each differ). No Chicago 45-day notice unless you also have a Chicago location. Lake County health and contractor registrations are common diligence items for food and trades.
IDFPR insurance producer licenses are personal. The firm’s registration and every carrier appointment must be re-papered for the buyer — appointments do not transfer by bill of sale. A producer who leaves can take a book unless contracts and Illinois rules say otherwise. E&O follows the named agency. A buyer without appointments on day one cannot service the renewals they just bought.
Labor and lease
What has to keep working on Monday after close in Gurnee
For a insurance agency in Gurnee, the first labor question is: Renewal retention that is not the seller’s cell phone.
I-94 is the spine. Route density is real between Buffalo Grove and Gurnee and thinner toward the Wisconsin line. Leases in outlet and tourism corridors can be franchise- or landlord-controlled. Winter lake-effect operations matter for home services.
Lake mixes Fortune-campus remnants, naval payroll, and bedroom suburbs. Do not price a Waukegan industrial book like a Libertyville professional practice.
Diligence
What a serious insurance agency buyer will open
Levers that move the multiple in this vertical: Renewal retention that is not the seller’s cell phone; Diversified carriers and a path to re-appointment; A staying CSR or producer bench; Clean E&O and IDFPR file; Low contingency dependence in the recast.
Have these ready before anyone hears the name of the Gurnee business: Book mix (P&C, benefits, life) and retention on the last 24 months of renewals; Carrier appointments, volume commitments, and contingent-bonus history; Producer contracts and who actually owns each relationship; IDFPR firm registration and any disciplinary file; E&O claims and agency-management-system ownership; Concentration in one carrier or one commercial account.
Buyer tool
SBA payment sketch for a Gurnee insurance agency buyer
Most Illinois owner-operator acquisitions use SBA 7(a). This is a payment sketch, not an approval.
SBA 7(a) loans are the most common financing for business acquisitions. Estimate your monthly payment and required down payment based on the purchase price.
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yrs
Down Payment Required—
Loan Amount—
Est. Monthly Payment—
This calculator provides estimates for planning purposes only. Actual SBA loan terms depend on your credit profile, the specific lender, and current market conditions. Contact us to connect with SBA-approved lenders in Illinois.
Sale steps
How to prepare a Gurnee insurance agency for sale
Recast this Gurnee insurance agency. Start with the tax return. Add owner pay. Subtract replacement labor if the seller still does the work a Gurnee buyer must hire. Do not treat a spike year as the new normal.
Name who can operate on Monday. List every credential that lets this insurance agency pull a permit or see a patient in Gurnee, and whether that person stays. Personal licenses do not transfer with the assets.
Tell the truth about the Gurnee trade area. Map customers against neighboring towns. Buyers will. A book that already covers those towns is larger than a book that stops at the Gurnee limit.
Open the lease and the labor file. Remaining term and assignment in Lake County. Whether the crew can run without the seller living eight minutes away.
Calendar the notices that apply here. Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. Start them at letter of intent, not the week of funding.
Read the statewide playbook, then talk. The Illinois insurance agencies hub is the statute and recast teaching. This page is the Gurnee file. Confidential consult — no upfront listing fee.
Answers for owners and buyers in Lake County, including local closing steps.
Illinois insurance agencies typically sell for 1.5x–2.5x annual revenue. Retention rate is the most important factor — agencies with 90%+ renewal retention rates command the highest multiples.
Yes. It's possible to sell a specific line of business (like commercial P&C) while retaining others (like life insurance). We structure partial book sales to match your goals.
Carrier appointments are typically carrier-specific and require the buyer to independently qualify. We work through this process with buyers and carriers to ensure a smooth transition.
Most Illinois insurance agency sales close within 6–12 months. The timeline depends on the complexity of the book, carrier appointment transfers, and financing.
Buyers prioritize renewal retention rate, the mix of personal lines vs. commercial lines, carrier relationships, and staff tenure. Agencies with high commercial concentration and long-tenured staff command premium valuations.
Most Gurnee asset sales file Illinois Form CBS-1 at least 10 business days before closing. Lake County does not use Chicago’s 45-day city notice unless the business also operates there. Municipal licenses and the lease still need their own calendar.
Buyers in Gurnee are often SBA owner-operators and neighboring operators along the same corridor. Larger recurring books can draw a platform. They will compare this suburb to the next town in Lake County.
No. The planning multiple for insurance agencies is a statewide starting point, not a Gurnee appraisal. Buyers in Lake County still adjust seller’s discretionary earnings, then argue the lease, licenses, labor, and owner dependency.
Service Area
Insurance Agency Brokerage Near Gurnee
We serve insurance agencies owners and buyers across Lake County and the surrounding region.