A marketing agency in New Lenox is priced on adjusted seller’s discretionary earnings after a buyer compares this book to Mokena — not on a statewide rumor multiple. Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. The statewide marketing agencies playbook is on the industry hub; this page is the New Lenox file. Confidential sale. No upfront listing fee.
Confidential • No upfront fees • Illinois statewide
New Lenox market
Selling a marketing agency in New Lenox
A marketing agency in New Lenox is priced on adjusted seller’s discretionary earnings after a buyer compares this book to Mokena — not on a statewide rumor multiple. Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. The statewide marketing agencies playbook is on the industry hub; this page is the New Lenox file.
New Lenox is a Lincoln-Way Will County village on Route 30 and Metra’s Rock Island District — schools, rooftops, and a growing commercial strip, not Joliet’s intermodal complex.
Home-services and youth-oriented retail follow the school districts. Buyers from Frankfort, Mokena, and Homer Glen already run these roads. A book that depends on the seller’s booster-club network needs a transition plan. No CenterPoint premium unless the customers are actually warehouses.
New Lenox has about 27,360 residents in Will County, inside the Chicago-Naperville-Elgin area. Nearby markets buyers already compare this book to include Mokena, Frankfort, Joliet, Tinley Park. That comparison changes who shows up: a buyer who will drive from Mokena is not the same buyer who will fly in from a coastal platform.
Planning facts
Typical multiple
3x–6x SDE
Typical timeline
6–12 months
SBA eligible
Often — confirm
County
Will County
Population
27,360
Metro
Chicago-Naperville-Elgin
Nearby comps
Mokena, Frankfort, Joliet, Tinley Park
Closing clock
Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago
DuPage, Lake, Kane, Will, McHenry, Kendall, and neighboring collar shops sell on household density and the I-88, I-90, I-94, and I-55 corridors.
There is no Chicago 45-day city notice unless the business also operates in Chicago. Buyers still compare this suburb to the next one on the same highway.
New Lenox demand for marketing agencies is the customer list and the license path — not the Census population figure. About 27,360 residents is context for who already lives in the trade area. It is not a sale price.
Marketing Agency in New Lenox
What a New Lenox buyer will underwrite on this marketing agency
Buyers comparing a marketing agency in New Lenox to shops in Mokena, Frankfort, Joliet will underwrite the customer list, the lease, and who holds the license — not a shared Will County multiple.
Marketing Agencies statewide typically plan around 3x–6x SDE and a 6–12 months process when books and the lease are ready. That is a planning range, not a price for this New Lenox shop. Buyers here usually argue recurring retainer revenue, client concentration, team retention, proprietary capabilities.
Closing clock for this New Lenox file: Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. License path: No statewide marketing license. The industry hub teaches the statewide rule. This URL is the New Lenox application of it.
In a suburb like New Lenox, larger agencies, strategic acquirers, pe-backed platforms are the names that usually appear on the NDA list. A buyer who will drive from Mokena is not the same buyer who will fly in from a coastal platform.
Buyer pool
Who buys a marketing agency in New Lenox
Logistics, trucking, light industrial, and home-services buyers are active because of I-80, I-55, and the CenterPoint / BNSF intermodal complex. PE looks at scale HVAC and trades; owner-operators buy the rest. A Joliet file is not a Naperville file.
Illustration: a 12-person B2B agency in Chicago with eight retainer clients, the founder still on every weekly, and 30 percent of revenue in one SaaS account. Not a closed sale.
A marketing agency whose customers already sit in Mokena, Frankfort, Joliet, Tinley Park is a larger business than one that stops at the New Lenox city limit. Tell the truth about the route. Buyers will map it.
SDE recast
How a buyer will read the books on this New Lenox marketing agency
Agency recasts on retainer MRR after a market-rate account lead, not a single campaign year. Add back owner-rainmaker compensation, then pull pass-through media and any contractor farm that is really 1099 friends. Client concentration above ~25 percent is a haircut, not a logo slide. A 3x–6x SDE band is for contracted retainers that survive the founder leaving lunch.
Illustration only — not a quote for any New Lenox shop. A marketing agency whose tax return shows $216,000 of net profit is not worth $216,000 × a rumor multiple.
Add back the owner’s $75,000 W-2 and payroll tax, $9,000 of discretionary benefits, $16,500 of accepted one-time cost, and $10,500 of personal expenses that a buyer will not run. Then subtract $87,000 of replacement labor if the owner still diagnoses, sells, or closes the books.
Adjusted seller’s discretionary earnings are $240,000. At the planning range 3.0x–6.0x, enterprise value is $720,000 to $1,440,000. Mid-range 4.50x is $1,080,000 before debt, working capital, holdback, and tax. A New Lenox buyer will argue the multiple after they ride with the staff and read the lease.
At 4.50 times $240,000 of seller’s discretionary earnings, enterprise value is $1,080,000 before debt, working capital, holdback, and tax. That is the planning conversation. It is not a listing-site guess.
SDE line items
Reported net profit (tax return, not the marketing P&L)
+ Interest expense
+ Income taxes (not payroll, sales, or property tax)
+ Depreciation and amortization
+ Owner W-2, bonuses, and payroll taxes on the owner
+ Discretionary owner benefits that a buyer will not keep (auto, personal travel, family on payroll with no role)
+ Accepted one-time or non-recurring expenses
− Market-rate replacement labor for owner work that will not transfer
= Seller’s Discretionary Earnings (SDE)
Illustration recast for a New Lenox marketing agency — not a quote
Net profit
$216,000
Owner W-2
$75,000
Benefits
$9,000
One-time
$16,500
Personal
$10,500
Replacement labor (subtract)
−$87,000
Recast SDE
$240,000
Planning EV at 4.50x
$1,080,000
Recast Seller’s Discretionary Earnings, then apply a planning multiple for marketing agencies.
Replacement labor is subtracted. This is a planning tool, not an appraisal.
Recast SDE—
Planning enterprise value—
Before debt, working-capital peg, holdback, and tax. Educational only.
Enter your annual Seller's Discretionary Earnings (SDE) — your net profit plus owner's salary and any personal expenses run through the business — to estimate a range.
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1x3.0x8x
Estimated Value Range—to—
This is an estimate for planning purposes only. Actual value depends on lease terms, asset quality, customer concentration, and current market conditions. Request a professional valuation for a precise number.
Will County closings are state CBS-1 plus Joliet, Bolingbrook, Plainfield, Romeoville, and village licenses. Intermodal and industrial parks often have park covenants and landlord estoppels that take longer than Main Street retail. No Chicago 45-day notice unless you also operate in the city.
No statewide marketing license. If they place insurance, mortgage, or healthcare advertising, those verticals add their own claim rules. Illinois does not transfer client contracts by logo change — assignment clauses and personal guarantees sit in the MSAs. The “book” is the contracts and the team, not the Instagram.
Labor and lease
What has to keep working on Monday after close in New Lenox
For a marketing agency in New Lenox, the first labor question is: Written retainers with assignment paths.
Driver, warehouse, and CDL labor is the constraint. Union awareness is higher than in most collar suburbs. Floodplain, truck routing, and overnight parking rules show up in diligence. Residential suburbs (Frankfort, New Lenox, Homer Glen) behave more like DuPage for service businesses.
Will County’s industrial tax base and population growth support cash-flow businesses that serve warehouses and new rooftops. Price the customer mix — Amazon-adjacent freight vs. local residential — separately.
Diligence
What a serious marketing agency buyer will open
Levers that move the multiple in this vertical: Written retainers with assignment paths; Account leads who stay and already own the weekly; Low client concentration; Revenue that is fees, not pass-through media; IP and ad-account control the buyer can keep Monday.
Have these ready before anyone hears the name of the New Lenox business: Retainer versus project mix and remaining MSA term; Client concentration and who holds the relationship; W-2 team versus 1099 farm and utilization; Pass-through media as a share of revenue; IP ownership of creative, pixels, and ad accounts; Non-solicits that Illinois will actually enforce.
Buyer tool
SBA payment sketch for a New Lenox marketing agency buyer
Most Illinois owner-operator acquisitions use SBA 7(a). This is a payment sketch, not an approval.
SBA 7(a) loans are the most common financing for business acquisitions. Estimate your monthly payment and required down payment based on the purchase price.
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%
%
yrs
Down Payment Required—
Loan Amount—
Est. Monthly Payment—
This calculator provides estimates for planning purposes only. Actual SBA loan terms depend on your credit profile, the specific lender, and current market conditions. Contact us to connect with SBA-approved lenders in Illinois.
Sale steps
How to prepare a New Lenox marketing agency for sale
Recast this New Lenox marketing agency. Start with the tax return. Add owner pay. Subtract replacement labor if the seller still does the work a New Lenox buyer must hire. Do not treat a spike year as the new normal.
Name who can operate on Monday. List every credential that lets this marketing agency pull a permit or see a patient in New Lenox, and whether that person stays. Personal licenses do not transfer with the assets.
Tell the truth about the New Lenox trade area. Map customers against neighboring towns. Buyers will. A book that already covers those towns is larger than a book that stops at the New Lenox limit.
Open the lease and the labor file. Remaining term and assignment in Will County. Whether the crew can run without the seller living eight minutes away.
Calendar the notices that apply here. Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. Start them at letter of intent, not the week of funding.
Read the statewide playbook, then talk. The Illinois marketing agencies hub is the statute and recast teaching. This page is the New Lenox file. Confidential consult — no upfront listing fee.
Answers for owners and buyers in Will County, including local closing steps.
Illinois marketing agencies typically sell for 3x–6x SDE. Recurring retainer revenue, client concentration, team retention, and proprietary capabilities or methodologies are the primary value drivers.
Buyers discount agencies heavily if a single client represents more than 25–30% of revenue. Diversifying your client base before selling — even over 12–18 months — can meaningfully increase your multiple.
Recurring retainer revenue, a strong team with client relationships, proprietary processes or technology, industry specialization, and clean, well-documented financials all add value. Buyers are acquiring a revenue stream, not just a client list.
Key employee retention bonuses, employment agreements, and in some cases equity participation are used to retain critical team members. We structure transitions to protect the people that make the agency valuable.
Most Illinois marketing agency sales close within 6–12 months. Agencies with recurring revenue and organized financials attract buyers more quickly.
Most New Lenox asset sales file Illinois Form CBS-1 at least 10 business days before closing. Will County does not use Chicago’s 45-day city notice unless the business also operates there. Municipal licenses and the lease still need their own calendar.
Buyers in New Lenox are often SBA owner-operators and neighboring operators along the same corridor. Larger recurring books can draw a platform. They will compare this suburb to the next town in Will County.
No. The planning multiple for marketing agencies is a statewide starting point, not a New Lenox appraisal. Buyers in Will County still adjust seller’s discretionary earnings, then argue the lease, licenses, labor, and owner dependency.
Service Area
Marketing Agency Brokerage Near New Lenox
We serve marketing agencies owners and buyers across Will County and the surrounding region.