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Rochelle, Ogle County

Rochelle Liquor Store for Sale

A liquor store in Rochelle is priced on adjusted seller’s discretionary earnings after a buyer compares this book to Dixon — not on a statewide rumor multiple. Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. The statewide liquor stores playbook is on the industry hub; this page is the Rochelle file. Confidential sale. No upfront listing fee.

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Rochelle market

Selling a liquor store in Rochelle

A liquor store in Rochelle is priced on adjusted seller’s discretionary earnings after a buyer compares this book to Dixon — not on a statewide rumor multiple. Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. The statewide liquor stores playbook is on the industry hub; this page is the Rochelle file.

Rochelle is Ogle County’s Hub City — I-88, I-39, and Union Pacific intermodal, a logistics town rather than a county-seat square (Oregon is the seat).

Trucking, warehousing, and driver retention are the value drivers. Rail-park covenants and landlord estoppels take longer than a Main Street assignment. Chicago PE is rare. Price the contracts, not the water tower or the “Hub City” slogan.

Rochelle has about 9,574 residents in Ogle County, inside the Rochelle area. Nearby markets buyers already compare this book to include Dixon, DeKalb, Sycamore. That comparison changes who shows up: a buyer who will drive from Dixon is not the same buyer who will fly in from a coastal platform.

Planning facts

Typical multiple
2x–3x SDE
Typical timeline
5–10 months
SBA eligible
Often — confirm
County
Ogle County
Population
9,574
Metro
Rochelle
Nearby comps
Dixon, DeKalb, Sycamore
Closing clock
Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago
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Ogle County demand

Northern Illinois demand

Rockford, the I-90 industrial belt, and Wisconsin-line towns draw owner-operators and regional manufacturers more often than a Loop platform.

State CBS-1 still applies. Price the customer list and the license holder, not a Chicago multiple.

Rochelle demand for liquor stores is the customer list and the license path — not the Census population figure. About 9,574 residents is context for who already lives in the trade area. It is not a sale price.

Liquor Store in Rochelle

What a Rochelle buyer will underwrite on this liquor store

Retail in Rochelle is lease, parking, and any local-control license — not a holiday week. Buyers already compare this corner to Dixon, DeKalb, Sycamore. Inventory must be salable goods.

Liquor Stores statewide typically plan around 2x–3x SDE and a 5–10 months process when books and the lease are ready. That is a planning range, not a price for this Rochelle shop. Buyers here usually argue license transferability, location foot traffic, lease terms, inventory value, lottery revenue.

Closing clock for this Rochelle file: Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. License path: Illinois is local-control liquor. The industry hub teaches the statewide rule. This URL is the Rochelle application of it.

Rochelle is a small town market. The first serious call is often an owner-operator from Dixon, DeKalb, Sycamore, not a platform that needs $2 million of earnings to pay for diligence. SBA 7(a) and seller financing usually matter more here than a headline multiple.

Buyer pool

Who buys a liquor store in Rochelle

Logistics and owner-operator buyers. Chicago PE is rare.

Illustration: a packaged-goods store in a home-rule suburb west of Chicago with a transferable-looking municipal license, a mid-size allocation book, and lottery at the counter. Not a closed sale.

A liquor store whose customers already sit in Dixon, DeKalb, Sycamore is a larger business than one that stops at the Rochelle city limit. Tell the truth about the route. Buyers will map it.

SDE recast

How a buyer will read the books on this Rochelle liquor store

Package-liquor recasts on store-level gross after distributor allocations, not a holiday-week spike. Add back owner compensation, then treat lottery and tobacco as separate, thinner lines. Inventory must be recast to salable vintage and unallocated SKUs — dusty allocated bottles are not automatically cash. Illinois pricing and distributor franchise realities limit “we will just buy better.”

Illustration only — not a quote for any Rochelle shop. A liquor store whose tax return shows $169,000 of net profit is not worth $169,000 × a rumor multiple.

Add back the owner’s $69,000 W-2 and payroll tax, $8,000 of discretionary benefits, $9,500 of accepted one-time cost, and $7,500 of personal expenses that a buyer will not run. Then subtract $93,000 of replacement labor if the owner still diagnoses, sells, or closes the books.

Adjusted seller’s discretionary earnings are $170,000. At the planning range 2.0x–3.0x, enterprise value is $340,000 to $510,000. Mid-range 2.50x is $425,000 before debt, working capital, holdback, and tax. A Rochelle buyer will argue the multiple after they ride with the staff and read the lease.

At 2.50 times $170,000 of seller’s discretionary earnings, enterprise value is $425,000 before debt, working capital, holdback, and tax. That is the planning conversation. It is not a listing-site guess.

SDE line items

  1. Reported net profit (tax return, not the marketing P&L)
  2. + Interest expense
  3. + Income taxes (not payroll, sales, or property tax)
  4. + Depreciation and amortization
  5. + Owner W-2, bonuses, and payroll taxes on the owner
  6. + Discretionary owner benefits that a buyer will not keep (auto, personal travel, family on payroll with no role)
  7. + Accepted one-time or non-recurring expenses
  8. − Market-rate replacement labor for owner work that will not transfer
  9. = Seller’s Discretionary Earnings (SDE)
Illustration recast for a Rochelle liquor store — not a quote
Net profit$169,000
Owner W-2$69,000
Benefits$8,000
One-time$9,500
Personal$7,500
Replacement labor (subtract)−$93,000
Recast SDE$170,000
Planning EV at 2.50x$425,000

Recast Seller’s Discretionary Earnings, then apply a planning multiple for liquor stores. Replacement labor is subtracted. This is a planning tool, not an appraisal.

Recast SDE—
Planning enterprise value—

Before debt, working-capital peg, holdback, and tax. Educational only.

Enter your annual Seller's Discretionary Earnings (SDE) — your net profit plus owner's salary and any personal expenses run through the business — to estimate a range.

$
1x 3.0x 8x
Estimated Value Range — to —

This is an estimate for planning purposes only. Actual value depends on lease terms, asset quality, customer concentration, and current market conditions. Request a professional valuation for a precise number.

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Ogle County closing

Licenses and closing steps for a Rochelle sale

Ogle (Rochelle) uses state CBS-1. Rochelle’s rail and logistics parks can add landlord and covenant diligence.

Illinois is local-control liquor. The municipal license is the scarce asset; the Illinois Liquor Control Commission state license is necessary but not sufficient. Chicago and many suburbs cap licenses or run a hearing. Licenses do not automatically transfer with the stock. A buyer who cannot get local approval does not have a store.

Labor and lease

What has to keep working on Monday after close in Rochelle

For a liquor store in Rochelle, the first labor question is: A municipal license path the buyer can actually finish.

I-88/I-39 junction and Union Pacific intermodal shape trucking and warehousing businesses. Driver retention is the value driver.

Rail town. Price the contracts, not the water tower.

Diligence

What a serious liquor store buyer will open

Levers that move the multiple in this vertical: A municipal license path the buyer can actually finish; Allocation relationships that survive the seller; Inventory that is salable, not museum; Parking and lease term; Clean local-control and sales-tax file.

Have these ready before anyone hears the name of the Rochelle business: Municipal liquor-license class, quota, and transfer or hearing path; Distributor allocations and any personal relationships that will not assign; Inventory mix, age, and true wholesale value; Lottery and tobacco as a share of profit versus noise; Lease assignment and parking — package stores die on parking; Theft, ID-check discipline, and any local-control violations.

Buyer tool

SBA payment sketch for a Rochelle liquor store buyer

Most Illinois owner-operator acquisitions use SBA 7(a). This is a payment sketch, not an approval.

SBA 7(a) loans are the most common financing for business acquisitions. Estimate your monthly payment and required down payment based on the purchase price.

$
%
%
yrs
Down Payment Required —
Loan Amount —
Est. Monthly Payment —

This calculator provides estimates for planning purposes only. Actual SBA loan terms depend on your credit profile, the specific lender, and current market conditions. Contact us to connect with SBA-approved lenders in Illinois.

Sale steps

How to prepare a Rochelle liquor store for sale

  1. Recast this Rochelle liquor store. Start with the tax return. Add owner pay. Subtract replacement labor if the seller still does the work a Rochelle buyer must hire. Do not treat a spike year as the new normal.
  2. Name who can operate on Monday. List every credential that lets this liquor store pull a permit or see a patient in Rochelle, and whether that person stays. Personal licenses do not transfer with the assets.
  3. Tell the truth about the Rochelle trade area. Map customers against neighboring towns. Buyers will. A book that already covers those towns is larger than a book that stops at the Rochelle limit.
  4. Open the lease and the labor file. Remaining term and assignment in Ogle County. Whether the crew can run without the seller living eight minutes away.
  5. Calendar the notices that apply here. Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. Start them at letter of intent, not the week of funding.
  6. Read the statewide playbook, then talk. The Illinois liquor stores hub is the statute and recast teaching. This page is the Rochelle file. Confidential consult — no upfront listing fee.
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Related Rochelle and liquor stores pages

Questions

Questions about liquor stores in Rochelle

Answers for owners and buyers in Ogle County, including local closing steps.

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Liquor Store Brokerage Near Rochelle

We serve liquor stores owners and buyers across Ogle County and the surrounding region.

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