A restaurant in Rochelle is priced on adjusted seller’s discretionary earnings after a buyer compares this book to Dixon — not on a statewide rumor multiple. Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. The statewide restaurants playbook is on the industry hub; this page is the Rochelle file. Confidential sale. No upfront listing fee.
Confidential • No upfront fees • Illinois statewide
Rochelle market
Selling a restaurant in Rochelle
A restaurant in Rochelle is priced on adjusted seller’s discretionary earnings after a buyer compares this book to Dixon — not on a statewide rumor multiple. Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. The statewide restaurants playbook is on the industry hub; this page is the Rochelle file.
Rochelle is Ogle County’s Hub City — I-88, I-39, and Union Pacific intermodal, a logistics town rather than a county-seat square (Oregon is the seat).
Trucking, warehousing, and driver retention are the value drivers. Rail-park covenants and landlord estoppels take longer than a Main Street assignment. Chicago PE is rare. Price the contracts, not the water tower or the “Hub City” slogan.
Rochelle has about 9,574 residents in Ogle County, inside the Rochelle area. Nearby markets buyers already compare this book to include Dixon, DeKalb, Sycamore. That comparison changes who shows up: a buyer who will drive from Dixon is not the same buyer who will fly in from a coastal platform.
Planning facts
Typical multiple
2.5x–3.5x SDE
Typical timeline
6–12 months
SBA eligible
Often — confirm
County
Ogle County
Population
9,574
Metro
Rochelle
Nearby comps
Dixon, DeKalb, Sycamore
Closing clock
Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago
Rockford, the I-90 industrial belt, and Wisconsin-line towns draw owner-operators and regional manufacturers more often than a Loop platform.
State CBS-1 still applies. Price the customer list and the license holder, not a Chicago multiple.
Rochelle demand for restaurants is the customer list and the license path — not the Census population figure. About 9,574 residents is context for who already lives in the trade area. It is not a sale price.
Restaurant in Rochelle
What a Rochelle buyer will underwrite on this restaurant
Food and liquor in Rochelle close on the lease and the local board as often as they close on prime cost. Ogle County health and — if the room pours — local-control liquor are Rochelle clocks, not a statewide multiple. Neighbors already compare this room to Dixon, DeKalb, Sycamore.
Restaurants statewide typically plan around 2.5x–3.5x SDE and a 6–12 months process when books and the lease are ready. That is a planning range, not a price for this Rochelle shop. Buyers here usually argue revenue consistency, lease terms, equipment condition, staff retention, location foot traffic.
Closing clock for this Rochelle file: Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. License path: County or City of Chicago food-establishment licenses sit with the premises and the operator, not the seller personally. The industry hub teaches the statewide rule. This URL is the Rochelle application of it.
Rochelle is a small town market. The first serious call is often an owner-operator from Dixon, DeKalb, Sycamore, not a platform that needs $2 million of earnings to pay for diligence. SBA 7(a) and seller financing usually matter more here than a headline multiple.
Buyer pool
Who buys a restaurant in Rochelle
Logistics and owner-operator buyers. Chicago PE is rare.
Illustration: a 90-seat independently owned Italian room in Oak Park with a full bar, a Tuesday-through-Sunday dinner book, and the selling chef still expediting Friday and Saturday. Not a closed sale and not a quote.
A restaurant whose customers already sit in Dixon, DeKalb, Sycamore is a larger business than one that stops at the Rochelle city limit. Tell the truth about the route. Buyers will map it.
SDE recast
How a buyer will read the books on this Rochelle restaurant
Restaurant buyers adjust the tax return, not the OpenTable story. Add back owner W-2, auto, and meals that a buyer will not keep, then strip catering spikes, PPP-era leftovers, and any family host who is not staying. Prime-cost (COGS plus kitchen and floor labor) has to land in a band a new operator can actually run; if the owner still expedites Friday night, subtract a kitchen manager before you argue 3x.
Illustration only — not a quote for any Rochelle shop. A restaurant whose tax return shows $218,000 of net profit is not worth $218,000 × a rumor multiple.
Add back the owner’s $106,000 W-2 and payroll tax, $10,000 of discretionary benefits, $7,500 of accepted one-time cost, and $13,000 of personal expenses that a buyer will not run. Then subtract $74,000 of replacement labor if the owner still diagnoses, sells, or closes the books.
Adjusted seller’s discretionary earnings are $280,000. At the planning range 2.5x–3.5x, enterprise value is $700,000 to $980,000. Mid-range 3.00x is $840,000 before debt, working capital, holdback, and tax. A Rochelle buyer will argue the multiple after they ride with the staff and read the lease.
At 3.00 times $280,000 of seller’s discretionary earnings, enterprise value is $840,000 before debt, working capital, holdback, and tax. That is the planning conversation. It is not a listing-site guess.
SDE line items
Reported net profit (tax return, not the marketing P&L)
+ Interest expense
+ Income taxes (not payroll, sales, or property tax)
+ Depreciation and amortization
+ Owner W-2, bonuses, and payroll taxes on the owner
+ Discretionary owner benefits that a buyer will not keep (auto, personal travel, family on payroll with no role)
+ Accepted one-time or non-recurring expenses
− Market-rate replacement labor for owner work that will not transfer
= Seller’s Discretionary Earnings (SDE)
Illustration recast for a Rochelle restaurant — not a quote
Net profit
$218,000
Owner W-2
$106,000
Benefits
$10,000
One-time
$7,500
Personal
$13,000
Replacement labor (subtract)
−$74,000
Recast SDE
$280,000
Planning EV at 3.00x
$840,000
Recast Seller’s Discretionary Earnings, then apply a planning multiple for restaurants.
Replacement labor is subtracted. This is a planning tool, not an appraisal.
Recast SDE—
Planning enterprise value—
Before debt, working-capital peg, holdback, and tax. Educational only.
Enter your annual Seller's Discretionary Earnings (SDE) — your net profit plus owner's salary and any personal expenses run through the business — to estimate a range.
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1x3.0x8x
Estimated Value Range—to—
This is an estimate for planning purposes only. Actual value depends on lease terms, asset quality, customer concentration, and current market conditions. Request a professional valuation for a precise number.
Ogle (Rochelle) uses state CBS-1. Rochelle’s rail and logistics parks can add landlord and covenant diligence.
County or City of Chicago food-establishment licenses sit with the premises and the operator, not the seller personally. They do not auto-transfer. If the room pours, the municipal liquor license and Illinois Liquor Control Commission state license are a separate, often slower, path. Health-department change-of-owner inspections are a closing condition, not a paperwork afterthought.
Labor and lease
What has to keep working on Monday after close in Rochelle
For a restaurant in Rochelle, the first labor question is: Documented prime cost a buyer can hold without the seller on the line.
I-88/I-39 junction and Union Pacific intermodal shape trucking and warehousing businesses. Driver retention is the value driver.
Rail town. Price the contracts, not the water tower.
Diligence
What a serious restaurant buyer will open
Levers that move the multiple in this vertical: Documented prime cost a buyer can hold without the seller on the line; Assignable lease with term and options left; Liquor-license class and a realistic local-control path; Daypart balance versus a single Friday-night spike; Kitchen equipment age and hood/suppression inspection status.
Have these ready before anyone hears the name of the Rochelle business: Weekly sales by daypart and a 24-month weather-and-holiday overlay; Prime-cost trend and whether the owner is still on the line or the pass; Lease assignment, remaining term, percentage rent, and landlord consent politics; Health-department inspection file and any open violations; Liquor-license class, local-control hearing calendar, and transferability; Vendor accounts, linen and draft-system leases, and POS ownership.
Buyer tool
SBA payment sketch for a Rochelle restaurant buyer
Most Illinois owner-operator acquisitions use SBA 7(a). This is a payment sketch, not an approval.
SBA 7(a) loans are the most common financing for business acquisitions. Estimate your monthly payment and required down payment based on the purchase price.
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Loan Amount—
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This calculator provides estimates for planning purposes only. Actual SBA loan terms depend on your credit profile, the specific lender, and current market conditions. Contact us to connect with SBA-approved lenders in Illinois.
Sale steps
How to prepare a Rochelle restaurant for sale
Recast this Rochelle restaurant. Start with the tax return. Add owner pay. Subtract replacement labor if the seller still does the work a Rochelle buyer must hire. Do not treat a spike year as the new normal.
Name who can operate on Monday. List every credential that lets this restaurant pull a permit or see a patient in Rochelle, and whether that person stays. Personal licenses do not transfer with the assets.
Tell the truth about the Rochelle trade area. Map customers against neighboring towns. Buyers will. A book that already covers those towns is larger than a book that stops at the Rochelle limit.
Open the lease and the labor file. Remaining term and assignment in Ogle County. Whether the crew can run without the seller living eight minutes away.
Calendar the notices that apply here. Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. Start them at letter of intent, not the week of funding.
Read the statewide playbook, then talk. The Illinois restaurants hub is the statute and recast teaching. This page is the Rochelle file. Confidential consult — no upfront listing fee.
Answers for owners and buyers in Ogle County, including local closing steps.
Illinois restaurants typically sell for 2.5x–3.5x Seller's Discretionary Earnings (SDE). A restaurant generating $150,000 annually in SDE would likely be valued between $375,000 and $525,000, though lease terms, equipment age, and location heavily influence the final price.
Most restaurant sales in Rochelle close within 6–12 months of listing. Restaurants priced correctly from day one with clean financials tend to close toward the faster end of that range.
Not always, but it helps. SBA lenders look at relevant experience, including management backgrounds in hospitality. First-time buyers with strong business acumen can still qualify, especially if the restaurant has strong, documented cash flow.
You'll need three years of tax returns, a current P&L, a copy of your lease, and an equipment list. The cleaner and more complete these documents, the faster your deal will move.
Yes. This is standard practice in business brokerage. All buyers sign a Non-Disclosure Agreement (NDA) before receiving any identifying information about your business. Your identity and the business name remain confidential until a serious buyer is identified.
Most Rochelle asset sales file Illinois Form CBS-1 at least 10 business days before closing. Ogle County does not use Chicago’s 45-day city notice unless the business also operates there. Municipal licenses and the lease still need their own calendar.
The first serious call in Rochelle is usually an owner-operator or a neighboring shop, not a coastal fund. Ogle County buyers already know the trade area. Seller financing and a clean lease matter more than a headline multiple.
No. The planning multiple for restaurants is a statewide starting point, not a Rochelle appraisal. Buyers in Ogle County still adjust seller’s discretionary earnings, then argue the lease, licenses, labor, and owner dependency.
Service Area
Restaurant Brokerage Near Rochelle
We serve restaurants owners and buyers across Ogle County and the surrounding region.