A convenience store in Sullivan is priced on adjusted seller’s discretionary earnings after a buyer compares this book to Decatur — not on a statewide rumor multiple. Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. The statewide convenience stores playbook is on the industry hub; this page is the Sullivan file. Confidential sale. No upfront listing fee.
Confidential • No upfront fees • Illinois statewide
Sullivan market
Selling a convenience store in Sullivan
A convenience store in Sullivan is priced on adjusted seller’s discretionary earnings after a buyer compares this book to Decatur — not on a statewide rumor multiple. Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. The statewide convenience stores playbook is on the industry hub; this page is the Sullivan file.
Sullivan is Moultrie County’s seat — a courthouse square and The Little Theatre on the Square, a small east-central civic town between Mattoon and Decatur.
Theatre-weekend hospitality is real only if the books show it. Farm-service and county-seat offices are the year-round file. Mattoon and Decatur operators are the 60–90 minute buyer radius. Thin specialist labor; the seller’s license often is the business.
Sullivan has about 4,362 residents in Moultrie County, inside the Sullivan area. Nearby markets buyers already compare this book to include Decatur, Mattoon, Tuscola, Arcola. That comparison changes who shows up: a buyer who will drive from Decatur is not the same buyer who will fly in from a coastal platform.
Planning facts
Typical multiple
2x–3.5x SDE
Typical timeline
5–10 months
SBA eligible
Often — confirm
County
Moultrie County
Population
4,362
Metro
Sullivan
Nearby comps
Decatur, Mattoon, Tuscola, Arcola
Closing clock
Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago
Champaign-Urbana, Danville, and I-57 / I-74 towns mix campus, hospital, and farm-adjacent service demand. Academic-year cash flow has to be shown, not smoothed away.
State CBS-1 plus municipal licenses. Campus liquor or vendor rules do not transfer by handshake.
Sullivan demand for convenience stores is the customer list and the license path — not the Census population figure. About 4,362 residents is context for who already lives in the trade area. It is not a sale price.
Convenience Store in Sullivan
What a Sullivan buyer will underwrite on this convenience store
Retail in Sullivan is lease, parking, and any local-control license — not a holiday week. Buyers already compare this corner to Decatur, Mattoon, Tuscola. Inventory must be salable goods.
Convenience Stores statewide typically plan around 2x–3.5x SDE and a 5–10 months process when books and the lease are ready. That is a planning range, not a price for this Sullivan shop. Buyers here usually argue lottery revenue, atm revenue, fuel sales (if applicable), lease terms, inside sales mix.
Closing clock for this Sullivan file: Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. License path: Illinois Lottery retailer contracts, tobacco retailer licenses, food permits, and SNAP authorization are account-by-account — they do not ride automatically with the lease. The industry hub teaches the statewide rule. This URL is the Sullivan application of it.
Sullivan is a small town market. The first serious call is often an owner-operator from Decatur, Mattoon, Tuscola, not a platform that needs $2 million of earnings to pay for diligence. SBA 7(a) and seller financing usually matter more here than a headline multiple.
Buyer pool
Who buys a convenience store in Sullivan
Local and Mattoon/Decatur operators.
Illustration: a no-fuel neighborhood convenience store in Aurora with lottery, tobacco, and a small food program, owner-worked doubles, and a five-year lease. Not a closed sale.
A convenience store whose customers already sit in Decatur, Mattoon, Tuscola, Arcola is a larger business than one that stops at the Sullivan city limit. Tell the truth about the route. Buyers will map it.
SDE recast
How a buyer will read the books on this Sullivan convenience store
C-store recasts on inside gross profit, not top-line rings that are mostly cigarettes and lottery pass-through. Add back owner hours, then isolate lottery commissions, ATM surcharge, and any fuel if the pumps are a different deal. Inventory shrink and family labor on the register are the usual fiction. A 2x–3.5x SDE band assumes a buyer can staff two shifts without the seller sleeping in the back.
Illustration only — not a quote for any Sullivan shop. A convenience store whose tax return shows $186,000 of net profit is not worth $186,000 × a rumor multiple.
Add back the owner’s $75,000 W-2 and payroll tax, $20,500 of discretionary benefits, $9,500 of accepted one-time cost, and $7,500 of personal expenses that a buyer will not run. Then subtract $93,000 of replacement labor if the owner still diagnoses, sells, or closes the books.
Adjusted seller’s discretionary earnings are $205,000. At the planning range 2.0x–3.5x, enterprise value is $410,000 to $717,500. Mid-range 2.75x is $563,750 before debt, working capital, holdback, and tax. A Sullivan buyer will argue the multiple after they ride with the staff and read the lease.
At 2.75 times $205,000 of seller’s discretionary earnings, enterprise value is $563,750 before debt, working capital, holdback, and tax. That is the planning conversation. It is not a listing-site guess.
SDE line items
Reported net profit (tax return, not the marketing P&L)
+ Interest expense
+ Income taxes (not payroll, sales, or property tax)
+ Depreciation and amortization
+ Owner W-2, bonuses, and payroll taxes on the owner
+ Discretionary owner benefits that a buyer will not keep (auto, personal travel, family on payroll with no role)
+ Accepted one-time or non-recurring expenses
− Market-rate replacement labor for owner work that will not transfer
= Seller’s Discretionary Earnings (SDE)
Illustration recast for a Sullivan convenience store — not a quote
Net profit
$186,000
Owner W-2
$75,000
Benefits
$20,500
One-time
$9,500
Personal
$7,500
Replacement labor (subtract)
−$93,000
Recast SDE
$205,000
Planning EV at 2.75x
$563,750
Recast Seller’s Discretionary Earnings, then apply a planning multiple for convenience stores.
Replacement labor is subtracted. This is a planning tool, not an appraisal.
Recast SDE—
Planning enterprise value—
Before debt, working-capital peg, holdback, and tax. Educational only.
Enter your annual Seller's Discretionary Earnings (SDE) — your net profit plus owner's salary and any personal expenses run through the business — to estimate a range.
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1x3.0x8x
Estimated Value Range—to—
This is an estimate for planning purposes only. Actual value depends on lease terms, asset quality, customer concentration, and current market conditions. Request a professional valuation for a precise number.
Moultrie (Sullivan) uses state CBS-1 and village licenses.
Illinois Lottery retailer contracts, tobacco retailer licenses, food permits, and SNAP authorization are account-by-account — they do not ride automatically with the lease. Packaged liquor, if any, is municipal plus ILCC. A store without fuel still has health-department and tobacco clocks. Chicago and home-rule towns add their own business-license transfers.
Labor and lease
What has to keep working on Monday after close in Sullivan
For a convenience store in Sullivan, the first labor question is: True inside gross after pass-through categories.
County-seat Main Street plus farm service. Thin specialist labor.
Small east-central county. Realistic buyer radius is 60–90 minutes.
Diligence
What a serious convenience store buyer will open
Levers that move the multiple in this vertical: True inside gross after pass-through categories; License and lottery accounts a buyer can keep; Lease term versus hours that require the seller; Foodservice or other high-margin mix; Location that is not dependent on one factory shift change.
Have these ready before anyone hears the name of the Sullivan business: Category-level inside margin after cigarette and lottery pass-through; Lottery, tobacco, SNAP, and (if any) liquor license transfer path; Lease, hours, and whether the seller works nights; Inventory quality, out-of-dates, and shrink; Security incidents and cash-handling controls; Vendor concentration (McLane, local dairy, fountain contracts).
Buyer tool
SBA payment sketch for a Sullivan convenience store buyer
Most Illinois owner-operator acquisitions use SBA 7(a). This is a payment sketch, not an approval.
SBA 7(a) loans are the most common financing for business acquisitions. Estimate your monthly payment and required down payment based on the purchase price.
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yrs
Down Payment Required—
Loan Amount—
Est. Monthly Payment—
This calculator provides estimates for planning purposes only. Actual SBA loan terms depend on your credit profile, the specific lender, and current market conditions. Contact us to connect with SBA-approved lenders in Illinois.
Sale steps
How to prepare a Sullivan convenience store for sale
Recast this Sullivan convenience store. Start with the tax return. Add owner pay. Subtract replacement labor if the seller still does the work a Sullivan buyer must hire. Do not treat a spike year as the new normal.
Name who can operate on Monday. List every credential that lets this convenience store pull a permit or see a patient in Sullivan, and whether that person stays. Personal licenses do not transfer with the assets.
Tell the truth about the Sullivan trade area. Map customers against neighboring towns. Buyers will. A book that already covers those towns is larger than a book that stops at the Sullivan limit.
Open the lease and the labor file. Remaining term and assignment in Moultrie County. Whether the crew can run without the seller living eight minutes away.
Calendar the notices that apply here. Illinois CBS-1 (10 business days). No Chicago 45-day city notice unless the business also operates in Chicago. Start them at letter of intent, not the week of funding.
Read the statewide playbook, then talk. The Illinois convenience stores hub is the statute and recast teaching. This page is the Sullivan file. Confidential consult — no upfront listing fee.
Answers for owners and buyers in Moultrie County, including local closing steps.
Illinois convenience stores typically sell for 2x–3.5x SDE. Lottery revenue, inside sales volume, lease terms, and any attached fuel operations significantly affect value.
Lottery commissions are a meaningful, steady income stream that buyers value. Stores with active lottery machines and high ticket sales benefit from this recurring income being factored into their valuation.
Yes. Combination c-store/gas stations are common in Sullivan and sell well. Fuel volume adds to the business's valuation — we analyze both components separately and together to present the strongest case.
Most Illinois c-store sales close within 5–10 months. Stores with clean compliance records, organized financials, and favorable leases tend to attract qualified buyers quickly.
Tobacco, lottery, and any liquor licenses require separate transfer processes in Sullivan. We coordinate all license transfers as part of managing your transaction.
Most Sullivan asset sales file Illinois Form CBS-1 at least 10 business days before closing. Moultrie County does not use Chicago’s 45-day city notice unless the business also operates there. Municipal licenses and the lease still need their own calendar.
The first serious call in Sullivan is usually an owner-operator or a neighboring shop, not a coastal fund. Moultrie County buyers already know the trade area. Seller financing and a clean lease matter more than a headline multiple.
No. The planning multiple for convenience stores is a statewide starting point, not a Sullivan appraisal. Buyers in Moultrie County still adjust seller’s discretionary earnings, then argue the lease, licenses, labor, and owner dependency.
Service Area
Convenience Store Brokerage Near Sullivan
We serve convenience stores owners and buyers across Moultrie County and the surrounding region.